Our Local Focus

Because of Go-Ahead's devolved structure our companies are very much at the heart of their local communities.


Brighton & Hove's buses feature members of the community who frequently use their services. An innovative and effective way to advertise.



Highlighting Oxford Bus Company's community focus, it has partnered with the new Ashmolean museum in Oxford to raise awareness of the museum's launch.


Local Branding

All of Go-Ahead's companies are individually branded as we believe that local identity is key to delivering a successful public transport service.

Go North East operates over 40 locally branded routes such as 'The Angel' and the award winning 'Red Kite' service.

the angel

Working in partnership with conservation project Northern Kites, who have successfully bought red kites back to the region, the Red Kite Bus branding initiative is at the heart of community pride.


Our Awards

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Corporate Responsibility Report 2009

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Group Economic
Impact Report

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