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Our strategy

A world where every journey is taken care of

We generate value for our investors, by building a sustainable business which meets the needs of our customers and communities

Our vision will be delivered by our three strategic objectives

Protect and grow the core
Safeguarding and developing our core bus and rail businesses through our three operating divisions.

Win new bus and rail contracts
Securing contracts in the UK and using our core experience to expand into international markets.

Develop for the future of transport
Using our skills, knowledge and assets to explore new growth opportunities for the future of our business.

With responsibility as a business for safer and

Better teams
We are committed to attracting, developing and retaining the best talent and driving high levels of motivated and engaged colleagues.

Happier customers
Our customers are at the heart of what we do. We aim to provide high levels of customer service across all our operations.

Stronger communities
We enable communities to flourish by providing access to education, retail and employment, allowing people to stay connected.

Better teams
We are committed to attracting, developing and retaining the best talent and driving high levels of motivated and engaged colleagues.

Happier customers
Our customers are at the heart of what we do. We aim to provide high levels of customer service across all our operations.

Stronger communities
We enable communities to flourish by providing access to education, retail and employment, allowing people to stay connected.

Smarter technology
We invest in technological solutions and utilise our market leading retail capabilities to drive growth and innovation.

Cleaner environment
We promote the benefit that public transport has over private in improving air quality and strive to reduce any negative impact we may have on the environment.

Smarter technology
We invest in technological solutions and utilise our market leading retail capabilities to drive growth and innovation.

Cleaner environment
We promote the benefit that public transport has over private in improving air quality and strive to reduce any negative impact we may have on the environment.

Our approach is underpinned by our core beliefs and attitudes

We believe in

  • Trusting people
  • Being can do people
  • Building relationships
  • Being one step ahead

We are

  • Accountable
  • Down to eerth
  • Collaborative
  • Agile