Go-Ahead appoints rising stars to lead Women in Bus network

  • One of youngest depot managers in Go-Ahead’s history has been named chair of industry-first Women in Bus network
  • The vice-chair of the network is the reigning Miss Sussex 2019
  • Go-Ahead has set a company-wide target to increase female representation in bus from 11% to 20% by 2025

20 December 2019 – A former graduate trainee is fronting The Go-Ahead Group's initiative to recruit and develop more women across its bus companies.

Sophie Moorby will chair Go-Ahead’s industry-first Women in Bus Network. Ms Moorby started on Go-Ahead’s graduate scheme in 2014. In 2015 she became Go North East’s youngest-ever depot manager at the age of 23. She currently serves as the Operations Manager at Gateshead Riverside.

Brighton & Hove Buses’ driving instructor Rebecca Kite will serve as vice-chair. She started her career as a bus driver at the age of 18 and became a full-time driving instructor in 2018. She is a pageant queen and the current reigning Miss Sussex for 2019.

The Women in Bus network supports Go-Ahead’s goal to increase female representation in its bus workforce to 20 per cent by 2025. Currently just 11 per cent of Go-Ahead’s 15,500 bus employees are female. The number of women in senior leadership positions has risen by 7 per cent since 2015.

The network is open to all Go-Ahead’s bus colleagues, from those on the frontline to supervisors, managers, engineers and senior executives. The committee has a 50/50 gender split, with Gary Edmundson (Operations Director at Go North East) and Dan Mason (Training and Management Consultant from Go South Cost) providing supporting committee roles.

Together, Sophie and Rebecca will lead the network as it shares best practice and provides a forum for colleagues to raise issues across the business. It is an initiative fully supported by Go-Ahead Group.

Sophie said: “Too many women still think driving a bus is a man’s job - that steering a bus requires strength or that being an engineer on our vehicles isn’t something for them. But I want anyone considering a career in this sector to know that this simply is not true.

“As a public service industry it is important that our workforce represents the diversity of the communities that we serve. There are inspiring women already working across Go-Ahead’s bus operations. I’m looking forward to seeing many more come on board.”

Rebecca said: “I am so proud to be appointed vice chair. I've grown so much as a person since I became a bus driver and instructor. I was a shy, timid 18-year-old when I started and now I'm not afraid to stand up in a room and speak to hundreds of people. I'm hoping the network will inspire and empower other women in our bus companies."

Katy Taylor, Go-Ahead’s Commercial and Customer director, said: “We are proud to be the first transport company to create a female-led employee network. Our hope is that this will encourage wider change within our industry – removing perceived barriers and attracting more women into the profession, as well as assuring existing female employees that this is an industry with strong career progression opportunities.”


For more information please contact:

Mark Sands



07979 904 401


Go-Ahead press office


020 7799 8999


About Sophie Moorby

Sophie Moorby is one of Go North East’s rising stars and, at 23-years-old, became the youngest depot manager in the company’s 105-year history, looking after 146 team members. A former graduate trainee, Sophie has a breadth of experience across the business, flying the flag for female achievement, and earning a place on company-wide steering groups to deliver major campaigns. Guided in her career by mentor Shirley Connell, in 2016 Sophie was bronze winner in the Young Manager of the Year category at the UK Bus Awards. Her ambitions led her to a role at Arriva Darlington as general manager, but she returned to Go North East as operations manager at Gateshead Riverside.


About Rebecca Kite

Rebecca is a driving instructor for Go-Ahead’s Brighton & Hove Buses. She started as a driver at the age of 18 and became a full-time driving instructor in 2018 at 24 years old – the youngest instructor in the company at the time. She is a pageant queen, winning Miss Brighton 2018 and Miss Sussex 2019. She holds the national title for Miss Mystic Beauty 2019.


Go-Ahead is one of the leading UK public transport operator companies.  Our purpose is to be the local partner taking care of journeys that enhance the lives and wellbeing of our communities across the world.  Employing around 29,000 people across our businesses, over 1.2 billion passenger journeys are undertaken on our rail and bus services every year. In addition to the travelling public, our customers include governments and local authorities. We are committed to contributing to tackling climate change, improving air quality and reducing social isolation, and aim to run a zero emission bus fleet by 2035.


Go-Ahead is one of the UK's largest bus operators. With a fleet of nearly 6,000 buses, we carry over two million passengers every day. We have a strong presence in London, with around 23 per cent market share, where we provide regulated services for Transport for London. Outside London, we principally serve high-density commuter markets, including the North East, Greater Manchester, East Yorkshire, East Anglia, South East and South West England. Internationally, we operate a bus contract in Singapore and two bus contracts in Ireland. 


The rail division operates two franchises in the UK and two contracts in Germany. In the UK, Southeastern and GTR (Govia Thameslink Railway) operate through our 65% owned subsidiary, Govia, which is 35% owned by Keolis. It is the largest rail operation in the UK, responsible for around 30 per cent of all UK passenger rail journeys through its rail franchises. In Germany, our contracts are run exclusively by Go-Ahead.


Certain statements included in this press release contain forward-looking information concerning the Group’s strategy, operations, financial performance or condition, outlook, growth opportunities or circumstances in the sectors or markets in which the Group operates. By their nature, forward-looking statements involve uncertainty because they depend of future circumstances, and relate to events, not all of which are within the Group’s control or can be produced by the Group. Although the Group believes that the expectations reflected in such forward–looking statements are reasonable, no assurance can be given that such expectations will prove to have been correct. Nothing in this press release should be construed as a profit forecast and no part of these results constitutes, or shall be taken to constitute, an invitation or inducement to invest in The Go-Ahead Group plc or any other entity, and must not be relied upon in any way in connection with any investment decision. Except as required by law, the Group undertakes no obligation to update any forward looking statement.