Go-Ahead launches new online ticket sales system

Transport operator Go-Ahead has today launched its own new online ticket sales system, On Track, making it even easier for passengers to buy rail tickets.

Go-Ahead has partnered with leading software house Assertis to form On Track Retail creating more personalised, simple and responsive tools to help customers find the best value ticket option available and improve their retail experience.

David Maitland, Managing Director of On Track Retail, says:

“We’re bringing the purchase of rail tickets through web and mobile up to the standard of other retail sectors through a customer-friendly, intuitive interface.

Beginning first with the Southern and Thameslink routes On Track will then be rolled out to all Go-Ahead’s rail and bus operations and integrated within its award winning mobile app and ‘the key’ smart card.


For more information contact Sarah Boundy, group corporate communications director,

07808 568 667.

On Track Retail

On Track Retail is a new digital retailer whose aim is to make travel ticket purchasing a customer centred experience.  Our innovative web and mobile user interface makes a step change in how customers are able to buy a full range of railway tickets, providing a simple and personalised experience.

On Track Retail is a partnership between The Go-Ahead Group and Assertis, a leading travel industry services (TIS) provider.


Go-Ahead is a leading UK public transport operator, providing high quality services in the bus and rail sectors. Employing around 26,000 people across the country, over one billion passenger journeys are undertaken on our services each year. We are committed to operating our companies in a safe, socially and environmentally responsible way and are proud to have been accredited with triple Carbon Trust Standard for reductions in carbon, water and waste. In addition to the travelling public, our customers include the Department for Transport, Transport for London (TfL) and local authorities.