Go-Ahead opens applications for UK’s largest transport proof of concept lab programme

  • Billion Journey Project now entering its third year, building on successful partnerships with start-up tech companies
  • The 12-week programme supports transport start-ups and scale-ups, building towards innovative new services for Go-Ahead passengers

6 November – The UK’s most creative transport start-ups and SMEs have today been invited to team up with The Go-Ahead Group for the latest programme of its landmark innovation lab.

The Billion Journey Project, now entering its third year, sees FTSE 250-listed Go-Ahead Group offer a 12-week scheme to help small businesses grow and develop their solutions for passengers.

The scheme is leading in the transport industry and part of Go-Ahead’s efforts to improve customer experience through innovative new offerings.

Named for the billion journeys that Go-Ahead enables every year, the scheme previously generated a “life-changing” app for disabled transport users, which went on to be rolled out nationally across the railways in 2018.

Other programme successes include AirPortr, which allows airline passengers to check in their baggage from home, with special ticketing offers planned for passengers of Go-Ahead’s Gatwick Express service.

Mark Anderson, Head of Commercial Innovation said, “I am delighted that Go-Ahead is once again opening up The Billion Journey Project to engage with the UK’s great transport innovators.

“For us to prepare for the future of transport it is vital that we challenge ourselves to innovate and that is exactly the ethos behind Billion Journey Project.”

Applicants selected will be invited to pitch in late November, with the winners offered expertise as well as attend world-class workshops for 12 weeks.

The process will culminate in a “demo showcase” in March 2020, which will see the small businesses present their tailored solutions to an audience including Go-Ahead executives, technology experts and potential investors. The start-ups who successfully demonstrate how their core capabilities can address Go-Ahead’s challenges will have the unparalleled opportunity to explore potential pilot partnerships with The Group.



For more information please contact:

Mark Sands

07979 904 401

Go-Ahead press office
020 7799 8999 


About Go-Ahead 

Go-Ahead is a leading UK public transport operator, providing high quality services in the bus and rail sectors. Employing around 28,000 people across the country, over one billion passenger journeys are undertaken on our services each year. We are committed to operating our companies in a safe, socially and environmentally responsible way. In addition to the travelling public, our customers include the Department for Transport, Transport for London (TfL) and local authorities.