Go-Ahead strengthens leadership in zero-emission transport

Go-Ahead strengthens leadership in zero-emission transport

Go-Ahead, in partnership with the Department for Transport and local authorities, will invest in an additional 45 zero-emissions buses for its operating companies in Hull, Salisbury, Brighton & Hove, Isle of Wight and Plymouth.

Local Transport Minister Simon Lightwood visited the team at East Yorkshire Buses yesterday to hear about their plans to decarbonise the bus network across the region.

Go-Ahead’s zero-emission bus fleet is the largest in the United Kingdom with 1,500 zero-emission buses in operation or on order, demonstrating its commitment and leadership in zero-emission transport. Go-Ahead has received government support for 246 zero-emission buses, with some being introduced into service in the next few months.

Customers of East Yorkshire Buses, Salisbury Reds, Brighton & Hove Buses, Southern Vectis (Isle of Wight) and Plymouth CityBus will enjoy quieter and smoother journeys with the added benefit of knowing their travel is environmentally friendly.

Matt Carney, CEO, Go-Ahead Bus commented: “Our leadership and commitment to zero-emission transport is something we’re extremely proud of at Go-Ahead. We’re very grateful to the Department for Transport and our local authorities for this partnership, which will give more customers access to cleaner, greener public transport across the country.”

Local Transport Minister Simon Lightwood, said: “Our investment will deliver new zero-emission buses to communities across England by 2027. This funding will not only make bus travel cleaner, greener, and more comfortable, but it will also create jobs, support local economies, and accelerate our journey towards a zero-emission future. From Hull to Hove, there’s an electrifying future on the way for our buses.”

New report highlights the importance of prioritising bus services in residential developments

New report highlights the importance of prioritising bus services in residential developments

Go-Ahead Group and Stagecoach, two of the UK’s leading bus operators, have collaborated to launch a new report highlighting the crucial role of incorporating bus services in new residential developments, helping to integrate public transportation into emerging neighbourhoods for improved community convenience.

The report examines how strategic urban design can enhance bus provision and accessibility specifically in locations outside of metropolitan areas, while aligning with major policy shifts.

Including new case studies and reflecting significant evolution in other areas of policy and guidance including the National Model Design Code, the report updates the previous award-winning Stagecoach guidance published in 2017.

The launch was hosted online by the Bus Centre of Excellence (funded by the DfT) on Tuesday 25 March 2025 and featured key leadership figures from Go-Ahead Group and Stagecoach with the event being led by the author of the guide, Nick Small, Head of Built Environment & Infrastructure for Oxford Bus Company & Go South Coast, part of the Go-Ahead Group.

You can read the report by clicking here.

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We know how essential bus services are to communities across the country so it’s vital that they are considered in any urban design scheme. By working together, we can ensure that future residential developments are well connected to schools, work, and the wider community.

Martin Dean

Managing Director, UK Regional Bus, Go-Ahead

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Integrating high-quality bus services into new residential developments is essential for creating sustainable and well-connected communities. This report will help designers and transport planners ensure public transport is prioritised in urban planning, supporting both environmental goals and the evolving needs of residents, making bus travel the most attractive choice for new communities.

James O’Neill

Commercial Director, Stagecoach South

Go-Ahead trials new approach to accelerate the transition to greener buses

Go-Ahead trials new approach to accelerate the transition to greener buses

Go-Ahead, a leading zero emission bus operator, has launched a new trial to convert diesel buses to electric vehicles.

In partnership with Transport for Greater Manchester, Go North West has worked with WrightBus to retrofit a diesel bus, speeding up the decarbonisation process and extending the longevity of the bus.

The converted bus is part of Transport for Greater Manchester’s Bee Network, the UK’s first franchised bus operation outside London where Go-Ahead is already operating 69 zero emission buses from its Bolton depot.

This forms part of Go-Ahead’s commitment for a fully zero-emission bus fleet by 2035. As well as almost 1,000 zero emission buses, Go-Ahead operates electric depots across the country, including the award-winning fully electric garage in Waterloo and the largest electric bus depot in the UK, in Northumberland Park. Go-Ahead also operates buses that use alternative fuel, such as hydrogen buses.

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Last year we made an investment of half-a-billion pounds to deliver more than 1,000 additional zero emission buses with WrightBus. Additionally, in partnership with Transport for Greater Manchester, we’re seeing how we can decarbonise our existing buses using NewPower. Our partners WrightBus and Transport for Greater Manchester have been excellent to work with and we’re excited about the potential this technology provides. We’re committed to working with Transport for Greater Manchester to achieve net zero across their Bee Network.

Martin Dean

Managing Director, UK Regional Bus, Go-Ahead

Go-Ahead expands coach services

Go-Ahead expands coach services


Go-Ahead has acquired Pearces Coaches, expanding its established coach operations in the UK and adding to its rapidly growing Oxford network.

Pearces Coaches provides its loyal customers with high-quality coach services, including for Oxford University and home to school routes for local independent schools.

Pearces Coaches will join Go-Ahead as part of the Oxford Bus Company and follows acquisitions in the Oxford and Gloucestershire region including Pulhams and Swanbrook coaches.

Go-Ahead has grown its coach services and is now one of the largest coach operators in the UK with over 400 coaches from the South West to the North East, serving customers such as schools, universities, local businesses and local authorities. Go-Ahead’s coach services include East Yorkshire Coaches, Excelsior and Dartline Coaches.

Miguel Parras, Group Chief Executive, Go-Ahead, said: “Pearces Coaches is a fantastic operator, with an excellent reputation and we’re delighted to welcome them to Go-Ahead. Our Oxford Bus Company has gone from strength to strength, connecting customers from a wider area with a wider range of services. We’ve grown our coach and bus services significantly in the last few years to provide additional high-quality services  for schools, local businesses and local authorities.”

Martin Pearce, Director of Pearces Coaches “We’re delighted to join Go-Ahead who share our approach in offering high-quality, reliable and punctual services to the local community. As a leading public transport business with a such a strong local presence, we know our loyal customers will continue to experience excellent service when we become part of Go-Ahead.”

Go-Ahead expands in Sweden

Go-Ahead expands in Sweden

Go-Ahead has continued its growth in Sweden through the acquisition of Trossö Buss.

Trossö Buss is a high-quality operator with strong connections to the local community in southern Sweden and a focus on delivering the best possible customer service. They offer local school bus services, rail replacement services and private coach hire.

Trossö Buss will join Go-Ahead Sweden, previously known as Flexbuss, which has grown significantly by winning several new contracts recently.

As well as bus services in Sweden, Go-Ahead will also start operating Stockholm’s Metro network later this year, as part of the largest public transport contract in continental Europe, serving 350 million passengers annually.

Miguel Parras, Group Chief Executive at the Go-Ahead Group, said: “Since we started operating in Sweden just over two years ago, we have grown our business significantly, expanding our bus network and establishing ourselves as the future operators of Stockholm Metro. We’re delighted to welcome Trossö Buss to our business, they share our focus on delivering excellent customer service and help us continue the growth of our business to serve even more customers in Sweden.”

Magnus and Elisabeth Petersson, Trossö Buss added: “We have operated Trossö Buss for 19 years and developed it to what it is today, from 4 to about 30 buses. It is now time to hand over the baton to Go-Ahead Sweden, who will be able to continue driving Trossö Buss to the next level.”

From graduate to leading Go-Ahead’s Fastrack operations

From Graduate to leading Go-Ahead’s Fastrack operations

Go-Ahead has appointed Isobel Hedley-Jones as its new Head of Fastrack Operations, effective from 1 January 2025.

Isobel first joined Go-Ahead London in 2021 as a graduate and has since worked in operations and business development working on Go-Ahead’s bid for Fastrack, before time in Australia as part of the bus mobilisation team for U-Go Mobility.

She has since managed the company partnership with Kent County Council for Fastrack before joining the mobilisation team in January 2024.

Commenting on her appointment to the role, Isobel Hedley-Jones said: “I’m proud to be taking on this role for Go-Ahead and to continue to build on our positive relationship with Kent County Council, our client for the Fastrack network. I’m looking forward to leading our brilliant team to ensure we deliver the highest standard of service possible for the communities we serve across Kent”.

Martin Dean, Managing Director of UK Regional Bus, Go-Ahead Group said: “We’re extremely pleased to appoint Isobel to this role, her knowledge and experience has developed rapidly since she first joined Go-Ahead as a graduate in 2021 – this appointment is also a testament to her hard work”.
He added: “We are determined to build an inclusive working environment and Isobel’s appointment demonstrates our commitment to supporting and developing the growth of more women leaders in our business”.

Go-Ahead started operating the Fastrack contract in November, which will run for 15 years and is worth £110 million, and is part of the company’s UK regional bus portfolio.

Go-Ahead’s bus operators announced as winners at UK Bus awards 

Go-Ahead’s bus operators announced as winners at UK Bus awards

Go North West, part of the Go-Ahead Group, won the Recruitment and Retention Category award at yesterday’s UK Bus Awards for their Elite Driver Recruitment campaign.

They developed a fresh approach to recruitment and retention by changing perceptions of bus driving to attract new talent, making substantial investments in the entire recruitment process, involving their training academy, mentors, the recruitment team, a revamped six-week training course, successfully tripling the number of trainers.

Brighton & Hove Buses and Metrobus won the Culture Change award. Their winning submission dealt with investing in a variety of wholly dramatised full-day CPC courses, including one on understanding customer needs and expectations.

Martin Dean, Managing Director UK Regional Bus with the Go-Ahead Group, said “I am delighted that Go North West have won this prestigious award for their bold approach to recruitment and retention, ensuring a 600% increase in applications, seven times as many drivers in training, 80% of applicants new to the industry, and a tripling in the number of women drivers they previously employed – representing the communities we serve

He added: “I am equally delighted for the team at Brighton & Hove Buses and Metrobus for their culture change award. From the outset, colleagues are introduced to the company and the wide range of roles available, ensuring everyone’s valued. By celebrating the great work everyone in the depot and on the road undertakes, we are delighted to celebrate the positive impact this has on our customers.”

Victoria Garcia MBE wins Route One Special Award

Victoria Garcia MBE wins Route One Special Award

Victoria Garcia MBE from Brighton and Hove Buses and Metrobus, part of the Go-Ahead Group, was recognised with the Special Award at last night’s Route One awards ceremony in Birmingham.

The Special Award is a unique accolade determined solely by the judges and awarded to an individual who has made an exceptional contribution to the industry, deserving of special recognition.

Victoria has shown great determination to push boundaries to improve accessibility and inclusion for all bus users. She is recognised as the go-to professional for accessibility in the industry.

Her transformational work includes working in partnership with the Alzheimer’s Society to deliver dementia friendly flooring and seating to enable those customers with dementia to have confidence to travel safely and more often.

Recently she partnered with the Thomas Pocklington Trust, the Sight Loss Council and the Driving Vehicle Standards Authority (DVSA) to develop the national and local bus and coach operators training materials to improve driver awareness of customers with visual impairments, building confidence in their use of buses, and drive equity and inclusion for all.

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I am delighted that Victoria’s achievements have been deservedly recognised at the Route One awards. Working with our customers and in our communities is so important for us as a business and her compassionate approach, along with her proactive engagement in community initiatives, and commitment to fostering an increasingly inclusive environment are an invaluable resource for the continued growth and success of all our bus companies and the customers we serve.

Matt Carney

CEO, Go-Ahead Bus

Go-Ahead mobilises 15-year Fastrack contract

Go-Ahead mobilises 15-year Fastrack contract

More than 2.5 million people annually travel on the rapid transit network in the Dartford, Ebbsfleet & Gravesend areas

Services operate on dedicated busways delivering reliable and punctual services for communities

The Go-Ahead Group has successfully mobilised operations on the Fastrack network across North Kent under a 15-year contract in an agreement with Kent County Council that is worth £110 million.

Operations will commence with an interim diesel fleet before transitioning to a fleet that will be fully electric and in operation by Spring 2025. 28 zero-emission ‘tram-like’ buses will take to the streets of Kent, with on-street charging infrastructure to provide power to buses through the day.

The Fastrack network provides customers with a frequent ‘turn up and go’ service, connecting people to jobs, education, healthcare and shopping in an area of rapid economic growth which is undergoing significant regeneration.

With more than 2.5 million trips annually, reliable and punctual journeys are vital. The routes have dedicated traffic free lanes to get customers where they want, minimising delays.

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It’s been a breath of fresh air working with Go-Ahead on delivering the next generation of Fastrack. Putting the customer first has been our shared ambition on this journey and so much has been achieved in a relative short space of time. This new operational focus and extended service is just the first step of the new look Fastrack and we remain on course to deliver the full Electric Fastrack network in 2025, bringing our full investment to life.

Shane Hymer

Fastract Development Manager, Kent County Council

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We’re pleased to be working in partnership with Kent County Council to manage and operate the Fastrack network. We’re ready to make a difference for the customers and communities who will rely on our services and look forward to introducing a transformational zero-emission fleet with all new buses set to be operational by Spring 2025, benefitting our customers and the environment.

Martin Dean

Managing Director for UK Regional Bus, Go-Ahead Group

Go-Ahead Group and Google launch industry-first feature to help customers keep track of spending on bus journeys

Go-Ahead Group and Google launch industry-first feature to help customers keep track of spending on bus journeys

The Go-Ahead Group, a leading public transport operator, is teaming up with Google to introduce a new feature aimed at enhancing the customer experience for bus travel.

In collaboration with Google and Littlepay, Go-Ahead’s Brighton & Hove Buses is unveiling an industry-first initiative which will simplify the way passengers manage their mobile payments for bus journeys. The new feature, integrated with Google Wallet, will provide customers with greater visibility into their ride history and savings accrued through time-based fare caps.

Up to 80% of Go-Ahead’s passengers pay digitally when they board Go-Ahead’s regional buses – with an increasing number ‘tapping on’ and ‘tapping off’ when they make a journey with the benefit of flexible capping in many areas. Instead of cash, customers are adopting smart cards, contactless and apps to pay for their journeys.

The groundwork for this new scheme was developed between teams at Google and at Go-Ahead’s payment provider Littlepay. Key benefits of this new feature include:

Real-Time Savings Information: Passengers tapping to pay for a bus journey will now quickly see how much they’ve saved through time-based fare caps, providing a clear understanding of the economic benefits of public transportation.

Ride History at Your Fingertips: Google Wallet will display comprehensive ride histories for passengers, allowing them to effortlessly keep track of their bus journeys and savings.

Enhanced Security and Convenience: The collaboration with Littlepay ensures secure and convenient payment transactions, reinforcing Go-Ahead’s commitment to delivering a frictionless travel experience.

The initial rollout of this feature is set to take place at Brighton & Hove Buses, serving as a pilot program to refine and optimise the functionality. Following this debut, Go-Ahead aims to expand the feature to more cities across the UK and beyond, offering passengers an unparalleled level of control and insight into their public transportation expenses.

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We are excited to join forces with Google to bring this groundbreaking feature to our passengers. This initiative reflects our commitment to leveraging technology to enhance the customer experience and make public transportation more accessible and user-friendly. We believe this collaboration will set a new standard for the industry, reinforcing our dedication to innovation and customer satisfaction.

Kanwar Brar

Go-Ahead’s Chief Digital and Information Officer

Nick Hill, Commercial Director at Brighton & Hove Buses said: “Most of our passengers are already using digital or contactless payment methods, so it makes sense for us to trial new ways in which we can further enhance the customers’ journey. With 60 million passengers on our buses a year, the customer experience is a top priority”.

“Paying for transit using Google Pay is quick, easy and secure” said Jonathan Hill, Head of Transit Partnerships, Google Pay, “By teaming up with Littlepay and Brighton & Hove Buses we are enabling Google Wallet users to track their spending and progress towards daily, or weekly travel caps. We want to help people feel more in control of their spending and encourage use of sustainable transport”

Paul Griffin, Head of Commercial at Littlepay said: “Being able to communicate in real time with passengers as part of the pay-as-you-go experience is a huge leap forward. This project will benefit riders, giving them visibility of savings made through PAYG. It also gives operators a pathway to develop relationships with PAYG passengers and create a real sense of membership and valued loyalty. Littlepay is delighted to be first to market with Google on this important initiative.”

The Go-Ahead Group looks forward to pioneering this transformative solution, with the goal of making public transportation a more seamless and enjoyable experience for passengers.