23 March 2023

Ten million Go-Ahead passengers benefit from £2 nationwide bus fare cap

Promotional ticket sales reach £20 million since scheme began in January.

Passenger numbers up by 130% on one Carousel Buses route.

Go-Ahead launches a prize competition to encourage more passengers onto buses.

National low fares scheme has been extended until the end of June.

Go-Ahead’s bus companies have carried ten million passengers at the nationwide promotional fare of £2 since the Government began funding a scheme capping the price of bus travel on New Year’s Day. As of today, Go-Ahead bus companies outside London have sold more than £20 million worth of tickets.

The initiative, which is part of the Government’s Help for Households initiative, has made bus travel cheaper on all of Go-Ahead’s regional bus companies – which have networks stretching from Cornwall to Northumberland.

The biggest seller of discount tickets in the Go-Ahead network is Brighton & Hove Buses and Metrobus, where more than 2.5 million passengers have travelled at £2.

On certain routes, passenger numbers have jumped significantly. For example, a route in Buckinghamshire operated by Go-Ahead’s Carousel Buses has seen a 130% uplift in passenger numbers since the beginning of the year. Route 102, which runs from Heathrow Airport to High Wycombe via Beaconsfield and Gerrard’s Cross, has proven particularly popular under the scheme.

Initially planned to run until the end of March, the £2 adult single fares offer across England was recently extended by three months to the end of June, backed with an additional £75 million of funding from the Department for Transport.

“”
The £2 fare cap is an excellent initiative to promote bus travel, and it is great news that it will continue. This valuable funding will safeguard hundreds of routes which are commercially challenging but important for local people. Buses provide vital connections for local communities across the United Kingdom and we’re pleased to be working with the Department for Transport to make them as affordable as possible. A big increase in passenger numbers on services such as Carousel Buses’ route 102 demonstrates how popular this offer is proving to be.

Martin Dean

Go-Ahead Managing Director, Regional Bus

Participating Go-Ahead bus companies include:

Brighton & Hove Buses and Metrobus

Go South Coast – Bluestar, Morebus, Southern Vectis, Salisbury Reds and Swindon’s Bus Company

Go South West – Plymouth Citybus, Go Cornwall, Go Devon and Dartline

The Oxford Bus Company – including Carousel Buses and Thames Travel

Go East Anglia – Konectbus, Hedingham and Chambers

East Yorkshire Buses

Go North East

Go-Ahead is offering passengers the chance to enter a prize competition by submitting a short video of their £2 bus, journey, route, or destination, with an Apple iPhone for the winner. Videos of up to 1 minute 30 seconds are eligible – the more creative the better.

Shortlisted entries will be shared on the group’s social media channels.