Poor mental health can affect anyone, at any age – including students. Starting university can be a difficult, stressful and even isolating time for young people.
Brighton & Hove Buses operate a bus service to Sussex University and worked with local artist, Lois O’Hara, to transform a bendy university bus into a bright and colourful mode of transport that would energise student passengers.
Brighton artist Lois worked with Brighton & Hove Buses as she wanted a canvas for a large-scale design that promoted positive mental health. The bus company then commissioned 700 Sussex university students to choose the overall winning design for the bus – meaning the project was chosen by customers, for customers.
The aim of the bus is to be a visual talking piece that encourages customers to take the bus and talk with passengers inside. It helps to connect students as it operates across Brighton’s university routes. The bus was launched during the Holi festival, a festival of love and togetherness in Hinduism. The launch was supported by Brighton & Hove Impetus – a charity that connects people to reduce social isolation.
This project showcased our aim to be an inclusive organisation that helps passengers and communities alike, while also working to stop the stigma around poor mental health.