Oxford PickMeUp

In 2018 we launched PickMeUp, the UK’s most ambitious demand responsive bus service, allowing passengers to summon a pick up to a virtual bus stop using a new mobile app.

The service, which is being piloted by  Oxford Bus Company, aims to meet the changing needs of people and to reduce congestion.

In the first year more than 140,000 rides were taken with the app downloaded 25,000 times. Due to the initial success, two extra vehicles were added along with the expansion of the area.

Future of transport.
We’re on a mission

At Go-Ahead, we’re on a mission to better understand our commuters, with a view to improving their wellbeing and overall health. We believe the key lies in people embracing ‘active travel’.

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In 2018, Go-Ahead acquired a 12% stake in Mobileeee, a Frankfurt based award winning car sharing company.

The company offers electric car sharing, carpool management, fleet solutions and fleet management, bringing together modern, affordable and sustainable solutions that allow users to participate in a new world of mobility.

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It's about the journey.

At the end of 2017, Hammock, a new Go-Ahead company, was established to deliver consultancy, retail and digital solutions for public transport.

It seeks to leverage Go-Ahead’s strong expertise in delivering innovative retailing and digital solutions across public transport, making travel easier for customers and local authorities. To date, we have won two contracts with a local authority, commercialising our expertise in smart ticketing and payment solutions.

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The Go-Ahead Group awarded the Smart Cities UK Transport Award for 2018

Go-Ahead teamed up with technology experts at iBlocks to pioneer a cutting edge system offering customers a new form of contactless ticketing, called Hopsta. The app allows passengers to pay for their bus travel solely using mobile signals on their smartphone via iBeacons, when they board our buses.

It marks the latest technological innovative success from Go-Ahead.

One idea can transform a billion journeys

In 2017, Go-Ahead launched the Billion Journey Project , a proof of concept lab programme.

It is the largest of its kind in the UK. The programme was developed with the ambition of helping start-ups and scale-ups implement their products across the rail and bus industry.

During two cohorts, 20 companies were offered technical assistance and mentorship from our team of transport experts. 10 companies who were looking to change and shape the future of transport by focusing on improving passenger experience were offered contracts.

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Continued innovation

Our project team is currently exploring a range of solutions to make public transport a clear and simple choice for end-to-end journeys.

One such solution is Mobility as a Service (Maas), the integration of various forms of transport services into a single mobility service which is accessible on demand. This is enabled by combining transportation services from public and private transportation providers through a unified gateway that creates and manages the trip, which users can pay for with a single account.