Go East Anglia's Generation Go initiative for independent youth bus travel

In response to the unique challenges faced by the 'covid generation', Go-Ahead’s bus company, Go East Anglia has launched a ground-breaking initiative called Generation Go.

The Covid-19 pandemic reshaped the way we live, and young individuals, in particular, faced disruptions to their traditional learning experiences. As a result, there is a growing need to equip the 'covid generation' with practical life skills they might not have had the chance to learn during prolonged periods of lockdown.

Recognising the importance of travel and transport understanding that some young people missed during national lockdowns, the program is designed to empower 14 to 19-year-olds with essential information on independent bus travel. Generation Go workshops cover a range of topics, including understanding bus routes, reading schedules, using the journey planner, using the app and website, and dealing with unexpected situations.

Made possible through The Go-Ahead Group’s Community Chest Initiative Fund which finances a selection of local projects in Go-Ahead’s operating areas each year, Generation Go reflects the company's dedication to community welfare and education.

Colleagues from Go East Anglia are taking this initiative to the heart of communities across the region, setting up interactive workshops in local schools, pop up events and colleges. Eventually, the project will be rolled out more widely to other groups such as recruitment agencies as part of restart programmes to encourage people back into work.

Through Generation Go, Go-Ahead East Anglia is not just providing transportation education but investing in the long-term well-being and self-sufficiency of the 'covid generation.'

Go East Anglia runs the bus networks for Hedingham & Chambers and Konectbus in the counties of Norfolk, Suffolk and Essex.​​​​​​​